BA MULTIMEDIA (Hons) AI PROMPT ENGINEERING & DATA SCIENCE Course Details

BA in Multimedia (Hons) with a focus on AI Prompt Engineering & Data Science represents a modern, hybrid academic path. It blends traditional creative skills (graphic design, video production, animation) with technical AI capabilities (data analysis, machine learning, and crafting AI prompts

Duration: 3 years
Eligibility: ELIGIBILITY: Plus Two or equivalent examination recognized by this University with other subjects under Part III optional subjects provided they have secured 45% of the aggregate marks.

Job Sector

  • Media & Entertainment: Gaming studios, OTT platforms, digital content production houses, and publishing houses.
  • Marketing & Advertising: Digital marketing agencies, brand consulting, and e-commerce companies.
  • EdTech & Publishing: Companies developing AI-powered educational tools, personalized learning platforms, and virtual tutors.
  • Tech & SaaS Companies: IT services, AI startups, and platform developers (chatbots, AI agents).
  • Corporate Communication & Design: In-house marketing teams producing interactive media

Job Role

  • AI Prompt Engineer/Specialist: Crafts and refines prompts for LLMs (like ChatGPT/Claude) and image generators (like Midjourney/Stable Diffusion) to produce specific, high-quality content.
  • AI Content Strategist/Creator: Blends creative writing/storytelling with prompt engineering to generate social media campaigns, blogs, and marketing scripts.
  • AI Video Producer/Animator: Uses AI tools to create storyboards, visual effects, and video content for ads or interactive media.
  • Conversational AI Designer/Writer: Designs chatbots, virtual assistants, and voice agents with a focus on user interaction, tone, and personality.
  • AI Workflow Designer/Automation Specialist: Automates repetitive creative and marketing tasks using tools like N8N, Zapier, or custom scripts, integrating them with AI APIs. 

Instructors

Jhon Pedrocas

Professor

Jhon Pedrocas

Professor

Stephane Smith

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Anna Sthesia

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Petey Cruiser

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Rick O'Shea

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