MARKETING & DIGITAL MARKETING

MARKETING & DIGITAL MARKETING Course Details

Marketing is the broad process of identifying, anticipating, and satisfying customer needs through various strategies to build brand value. Digital marketing is a specialized subset focusing on promoting products via internet-enabled technologies (SEO, social media, email) to reach targeted, global audiences with real-time, data-driven, and interactive campaigns.

                                                                    
                                                                      Duration:
                                                                    1 year

                                                                    
                                                                    Eligibility:
                                                                    ELIGIBILITY: Plus Two or equivalent examination recognized by this University with other subjects under Part III optional subjects provided they have secured 45% of the aggregate marks.

Job Sector

Digital Marketing/Advertising Agencies: Managing client portfolios and campaigns.
E-commerce & Retail: Optimizing online stores and managing product listings.

Technology & IT Companies: Marketing software, SaaS, and digital services.
Corporate Marketing Departments: Managing internal brand and lead generation.

Job Role

Digital Marketing Manager/Head: Oversees total online strategy, budget allocation, and team management.
SEO Specialist/Manager: Improves website visibility in search engine results (Google).
Social Media Manager: Manages brand presence on platforms like Facebook, Instagram, and LinkedIn.
Content Strategist/Manager: Develops and executes content creation (blogs, video, copy). PPC

Specialist/Performance Marketer: Manages paid advertising campaigns (Google Ads, Meta Ads) for ROI.
Email Marketing Specialist: Creates newsletters and campaigns to engage subscribers.
Digital Marketing Executive/Analyst: Tracks data, monitors website traffic, and analyzes campaign success

35 Minutes

Instructors

Jhon Pedrocas

Professor

Jhon Pedrocas

Professor

35 Minutes

Stephane Smith

4.5 256 Reviews

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